Managing Healthy Organizations: Worksite Health Promotion and the New Self-Management Paradigm gifts-teen Local understandings of global branding

Local understandings of global branding and marketing content traveling―often from West to East―is the main focus of Global Advertising

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Managing Healthy Organizations: Worksite Health Promotion and the New Self-Management Paradigm gifts-teen Local understandings of global brandingDuring the past two decades, corporate management has come to take an active role in health promotion programming for employees, offering health education, screenings, therapy, and even leisure initiatives. However, little attention has been given to how contemporary worksite health programs in fact blur the traditional distinction between work and private life. This has resulted in that little research on the other side of the work health nexus: how