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The consequences of those misconceptions are as predictable as they are depressing: Exclusive cigarette smoking almost doubled between 2019 and 2020 among people who believe that vaping is more harmful than smoking, a finding that, as the authors of the study delicately put it, suggest[s] the need for accurate messaging of relative and absolute product risks. New York Universitys Jennifer Cantrell is one of the rare researchers who sees both sides in this debate: She studies population-level media messaging about tobacco health risks and is a former managing director at the Truth Initiative, which has taken a hard line against vaping

This wiki has been updated 27 times since it was first published in May of 2018