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By age 24, the odds are twenty-to-one. Motivated by this knowledge, the tobacco industry markets directly to 18 to 21 year-olds through promotions and marketing at bars, clubs, and parties in college towns as well as tobacco corporation-sponsored music and sporting events, capitalizing on this age groups transition to adulthood as an opportunity to hook them on nicotine

Words by Erandhi Mendis // Photography by Rick Clifford If you trawl through Cigarettes After Sexs instagram profile you will find hundreds of black and white vignettes of intimacy

Final Verdict There is no universal winner

The market has countless flavours, from classics like mint and vanilla to unique options like iced coffee and pia colada