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ASH, a leading UK charity that campaigns on smoking has called for the government to tax disposable vapes, to discourage young adults and children from purchasing them: Deborah Arnott, Chief Executive of health charity ASH, said, Smoking is much more harmful than vaping and smoking remains the biggest threat to our childrens health

Pesko et al ., 38 Saffer et al ., 45 Abouk et al ., 46 and Friedman and Pesko 39 all find statistically significant positive cross-price elasticity, indicating that increased ENDS price is associated with increased cigarette smoking prevalence and propensity among adults

These actions did more than reinforce the anti-smoking message delivered by the overall campaign, or provide evidence of participation in a collective non-action (the refusal of smoking), they acted to recruit children into what was later described as an anti-smoking lobby (Health Education Council, 1982)

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