Through our partnership, we aim to compliment the foundations public education efforts by providing strategic advisory services, conducting message testing research, and leading rigorous evaluation
In youth, vaping nicotine can: Affect brain development, learning, memory, attention, concentration, and behaviour Worsen symptoms of depression and anxiety Lead to prolonged use or a transition to cigarettes (which contain tobacco) and associated with negative health impacts
Smoking-related illness in the United States costs more than $300 billion each year, including about $170 billion for direct medical care for adults and more than $156 billion in lost productivity
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