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They hijacked our culture by using Native images and symbols (such as patterns, feathers and headdresses) in their advertising and packaging

Educate: Inform them about the dangers of tobacco

The finding that consumers perceive cigarette packaging colours to be an indicator of strength is consistent with existing research.30 31 Our finding that blue menthol packs are generally perceived as less harmful is in line with past research that found tobacco packs labelled blue or primarily coloured light blue were perceived as less harmful.19 22 32 33 Research on cigarette packaging in select jurisdictions in Canada has found that blue was used to convey menthol-like qualities after menthol bans were implemented.34 35 However, to our knowledge, this is the first study to find a clear distinction between consumer perceptions of green and blue menthol cigarette packs and harm

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